Growing Your Digital Presence: Myth vs. Reality


CyNexLink Blog   •   December 13, 2017


Transforming a business’s digital technologies and presence depends on strong leadership and integrated IT systems. Advancements in efficiency, innovation and competitiveness within one’s field are a few of these gained advantages.

Yet, the path to transformation can be a risky one, fraught with potential mistakes. When a company chooses to begin a migration to new systems, upper management needs to make sure conversion is well planned. It’s also important for businesses to gauge whether a digital overhaul is right for them. While for many it can be desirable, there are companies that won’t benefit.

Here are a few myths about digital transformation that can help businesses move beyond illusory goals and actually plan ahead:

  • All businesses should transform: Companies need to determine whether a digital transformation will bring efficiency and a new competitive advantage to their business. A transformation is quite literally a changing of the guard. It’s not something meager like a software upgrade. Shockwaves will be sent throughout the company, and when the dust settles, new terrains will be afoot. So, it’s important for businesses to make a convincing business case for the big change as part of their initial assessment because a digital transformation is no small thing.
  • Transformation is solely incumbent on IT: Digital transformation is essentially dependent upon proper IT, but company leadership plays a huge role in the evolutionary feat. This leadership needs to help dictate and instill a new cultural sense in the business that aligns with the technological shift.
  • Digital transformation means reduction of human workforce: Considering that digital transformations can employ the use of emerging artificial intelligence capabilities and machine learning techniques, some may contend that the overhaul requires a reduction of human labor. Instead what researchers are finding is that as automation and data analytics are put in place, the more humans are needed to power the algorithms and understand the complexities of the systems.
  • Support from company heads is guaranteed: Without the support of executives, a digital transformation cannot be successfully brought to fruition. Company heads can be hesitant to engage in a transformation because they are complex and vast in nature.
  • Collaboration between IT and business departments is a given: Digital transformations generally require IT and business departments to carefully work together. Yet, IT and business departments tend not to get along. They each stem from very different fields with varied cultural tenets. Business people tend to believe that they are confined by IT, not empowered by it.
  • You can rest happily after implementation of the new system: Some may think that the road to the transformation ends after implementation, but this is shortsighted. Monitoring the new system and analyzing potential issues that arise is necessary for the future of the system.

With the right digital transformation strategy and IT infrastructure, you can boost your firm’s organizational and productive capabilities. Take a look at our portfolio to see how we’ve helped our clients enhance their business efforts. Contact us and find out how our IT specialists partner with you to accomplish your business’s goals.[/vc_column_text][/vc_column][/vc_row]

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