Does Cyber Threat Hurt My Business Reputation ?
I hope everybody is doing well and staying safe.
Holidays are around the corner.
Here I want to share a good question asked by a friend of mine.
He asked if the cyber threat can hurt his business reputation. Although I am familiar with the outcomes of cyber-attack, this concern is something I found worth sharing.
This is also important as a lot of people ignore the severity of cyber-attacks. They don’t have essential measures in place to protect their data.
Cyber-attacks not only threaten their data but also hurt their business reputation.
Living in a digital landscape where data is stored virtually has become a common practice.
Basically, if we don’t protect our data and we don’t have essential cybersecurity strategies in place, we are simply opening a big gate for threat actors.
As we uh we’re looking at that advanced technology, we need to put in mind that we definitely need to think about cybersecurity besides our marketing and our sales efforts.
Many businesses lack a budget for cybersecurity. Not getting serious about cybersecurity means you are just building a lot of fears that can be made true by one single cyber-attack incident.
Needless to say, it can bring your business down as well as its reputation. When your clients come to know about this, they are more likely to refrain from doing business with you. That’s why it is a serious issue.
We have an antivirus program for example, and we do have an anti-fishing program and it works.
But the program that did work yesterday does not work today.
Technology is advancing on a daily basis and threat actors are scanning everybody. They’re looking for the security loopholes and vulnerabilities that they can access your network and access your data.
So basically, if you have an antivirus outdated antivirus that used to work probably is not going to work today. So you need to have a vision for the future you need to look always at your business. You need to look at this. Okay.
Make sure to protect your asset and data. And it takes you to invest in the right tools as well as secure a little budget for security.
Setting aside a little budget for your cybersecurity might disturb your finances. But it won’t be anything compared to the expenditure you do to bring your business back after a cyber-attack. Cyber-attacks lead to the loss of money and reputation as well. It means that you are losing your trust with customers and hurt your business.
It is equally important to train your employees in cybersecurity. After all, they are the largest security vulnerability despite having the best security tool. They can visit malicious links, exposing your information to cybercriminals.
They can use infected devices that can inject the virus into your systems. And above all, they can pose an insider threat or your ex-employee can sell your information to your competitor. Conducting regular cybersecurity workshops are also an effective way to keep your staff educated on cybersecurity.
If you are a small enterprise, you can organize these events together with other local small businesses. Moreover, organizing cybersecurity workshops for your clients can be a great branding opportunity.
Therefore, invest in cybersecurity tools as well as cybersecurity training you can do right now to consolidate your data security.
I hope this information helps. Thanks for reading. Take care. Signing off!